Amazon SEO Tactics To Rank Your Products #1 In Search Results
When you list a product on Amazon, doesn’t matter if you’re a beginner or a well-established Amazon seller, you know there’ll be many others competing with you. With millions of sellers and listings on Amazon, getting your products ranked among the top search results is undoubtedly, a challenging task. However, if you understand how Amazon SEO works, you can devise effective solutions to rank high and sell more.
The first thing to understand and keep in mind is that the Amazon search engine is smart. It understands the buyer’s intent and focusses on listings that actually match with the query entered.
The ultimate goal is to make a sale. And it’ll happen for a listing that’s fully equipped with all the possible answers to a buyer’s questions. So, in a nutshell, if you rank, you sell.
Interestingly, there are things you can do to make the Amazon search engine notice your listing and place it higher in the search results. Here are some of the tried-and-tested ones:
- Do a thorough keyword research
It all starts and ends with relevant keywords. You may put up the most perfectly framed product listing ever, but if you don’t have the right keywords in there, it won’t work. Including the common search terms in your product copy is crucial if you want your listing to rank high. Make sure you study your competitors well and see how they incorporate their keywords in the copy. Take notes and use your keywords optimally across your copy without, of course, stuffing.
- Don’t forget the backend search terms
Targeted keywords are not always enough. It often happens that buyers search for an item with a different name, that’s not a targeted keyword. For example, if a common keyword for a black shoulder bag is “Black Shoulder Bag for Women”, then some related and unusual search terms for this product can be “Black bag”, “Women’s Black Bag under 1000”, etc. Including these search terms could help you increase the chances of your listing getting ranked. However, you can’t include them in your product copy, which is why you must include them as your backend search items. This is a great Amazon SEO tactic that works for both targeted keywords and the general ones as well.
- Amazon Advertising
Advertising works wonders in attracting additional customers if you do it right. Paid Amazon advertisements can be used to get your product listings in front of your targeted audience. Amazon has this option of AMS (Amazon Marketing Services) which allows you to put up three kinds of ads: Sponsored product ads, headline search ads, product display ads. These ads are quite effective in driving sales without having to depend on entirely on search engine rankings. For best results, you must confer with an Amazon marketing agency to discover options that actually match your product’s targeted audience.
- Create a perfect product copy
How you frame and present your product listing not only impacts your sales but your search engine rankings as well. You see, Amazon’s search engine employs this algorithm, A9, that analyzes the listings and ranks them for a query based on 2 factors. First is relevance, i.e. how well your listing matches the query. Second is your conversion history. A9 will pick a listing that has converted over one that has had a lesser number of sales. So, what we’re looking for is better sales too. Here’s how you must create your product listings.
- Product title: Frame a descriptive, catchy, and short product title. Optimize it by using targeted keywords and mention all the important features of your products.
- Bullet points: Write 5 bullet points, each with a subhead explaining the important features in detail. Use keywords for optimization.
- Product description: Write a captivating product description which focusses more on the product’s benefits instead of just features. Go for a storytelling approach, if possible. Use keywords and visuals to optimize your product copy better.
- Product images: Use clear, high-quality, and professionally edited product pictures in your listings to allure your customers.
- Go for the FBA
Fulfilled by Amazon is a service wherein Amazon handles everything related to product shipping, delivery, storage, and customer service on behalf of the seller. Amazon merchants who’ve opted for FBA don’t have to worry about product delivery. According to observations, FBA sellers tend to be placed above the non-FBA sellers in Amazon search results. Opting for FBA could help your conversions as sellers too, tend to trust Amazon’s delivery process more than the merchant’s.
- Get as many reviews as you can
Since we’re trying to impress the A9, we need some conversions too. Amazon SEO also takes into account the number of reviews on a particular product listing. So, the more you have, the higher are the chances of you getting more sales. And more your sales, higher the chances of A9 noticing your listing and placing it higher in the search results. You may send reminder mails once an order is completed, requesting your customer to post a review for your product.
The competition on Amazon is only set to get tougher with time. To make sure you don’t fall back, you’ll need to swear by Amazon listing optimization and use the aforementioned tips for achieving better conversion rates.
Not sure where to begin? Fret not. Our Amazon experts will help you out with Amazon SEO and work on your product listings to rank them higher in the search results. Just write to us at info@data4amazon.com and let’s get started.
